SMS Marketing For Small Businesses

There are many reasons for small businesses to start utilizing

SMS Marketing

. By taking a close look at all of the benefits of this marketing strategy, most would come to the conclusion that SMS Marketing might be the most powerful form of advertising available for small businesses. This is the breakdown of why SMS Marketing is so powerful:

Effectiveness – 97% of text messages are opened. 80% of these messages are opened within minutes of receipt. Sending out a mass text message to subscribers will automatically mean that message is going to be read. There isn’t another medium of advertising that can boast of this type of exposure.

Affordability- SMS Marketing has one of the highest R.O.I’s available today. It costs less than 9 cents per subscriber per month with Text 2 Customers’ Platform. Combine the cost with the fact that most recipients open the text alert, and the R.O.I. crushes all other forms of advertising.

Timing – The ability to control the time at which a subscriber sees an advertisement adds to the effectiveness of any campaign. Getting informed of a sale that took place yesterday is useless. But imagine receiving a text alert about a lunch special at 10:30 am, just when the hunger starts to creep in and plans are being made. With

SMS marketing

, controlling the time that subscribers view the text alert adds to the effectiveness of the advertisement.

Small time investment – A SMS Marketing campaign can be set-up and running in minutes. Text messages are short – less than 160 characters per message. Scheduling text alerts for the entire week or month will take less than 15 minutes. Once a text is scheduled there is nothing else to worry about.

Perception – A text message makes people feel important. The main use of texts are between friends and family. Text messages do not carry the same reaction as junk mail or TV commercials. They are not an intrusion, rather a welcomed form of communication.

Audience – Nearly all adults in the U.S. have a cell phone that is SMS compatible. There is no limit on the possible reach of the message, unlike traditional forms of advertising. When advertising with newspapers, TV, magazines or radio, the problem is your target market either has to be a reader of the said medium or watching/listening to the right station at the right time in order for them to hear the message. Traditional media leaves a lot to chance. Text message marketing is very direct and definitive.

Easy to use – Text 2 Customers’ platform is web based and is just like filling out a quick form. Simply type a message of 160 characters or less, schedule the date and time and it is done. It takes seconds to create text messaging blasts because it is direct and to the point. There is no room for flowery descriptions or graphics to worry about. Spelling is not much of a concern in texting. The informalness of texting makes it simple for everyone.

Non-intrusive – A text message is quick and to the point. Customers do not get annoyed by an informative text message. Text messages do not take up a lot of time, nor do they interrupt. The recipient of the alert has the ability to read the message instantly or in the future and it will never take more than a few seconds. Text messages can create loyal consumers very quickly.

Measurable – A lot of small businesses have a hard time measuring how effective an advertising campaign is. With text message marketing there is the ability to offer specials or discounts to the recipients of the text alert. “Show this message for 10% off purchases made today!” Or directing subscribers to an online coupon. Whatever the case there are many ways to see how well a text message campaign is working.

SMS Marketing is emerging as one of the best ways to increase a small business’s customer base. It helps with gaining new customers as well as creating loyalty from existing customers. Utilizing SMS Marketing for any small business is going to produce a positive effect.

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